Confidential Identity Verification

Identity verification is a critical part of any business. Whether for new account openings, financial procedures, online sales and purchases or healthcare and telemedicine, it can help protect customers, businesses, employees and patients from fraud and security breaches.


The right digital identity verification solution balances robust security with a user experience. Here are some best practices to keep in mind:


Biometrics are no longer science fiction – you can use your fingerprint or face to unlock your smartphone and even talk to your digital assistant. Whether you’re looking to use them to control access to critical areas or as an alternative to passwords for logging into university applications and services, they have many practical uses.

The main advantage of biometrics is that they’re person-specific and difficult to crack. They’re also quick and convenient, since all you need to do is press your finger against a scanner or look into an eye scanner to identify yourself.

However, there are some privacy concerns surrounding the use of biometrics, especially if they’re used for verification or identification purposes. To be recognised by a biometric system, an individual must first be enrolled – their unique data is recorded and stored in the system. This process can be vulnerable to what are known as “presentation attacks”.

These involve presenting an unauthorized sample of the same biological feature, in order to fool the biometrics capture subsystem into thinking that it is a match with the enrolled record. For example, a presentation attack could involve the subject placing a fake finger on the sensor, wearing different makeup or glasses, or sounding different because they’re sick or just woke up. It’s important that the technology chosen has a robust fallback process in place to deal with these types of attacks.


A password is a string of characters that can be used to verify identity during the authentication process. It may also be referred to as a PIN, passcode or passkey. Passwords are generally used in combination with a username to gain access to a device, system or website. Passwords are often created to be easy for a user to remember, but this can make them easier for hackers to guess or crack.

Authentication is the next step after identification and is typically achieved by confirming a match between a verified account or service with information stored in a database. This can be accomplished through one-time verification codes sent by text or email, or by requiring the use of a security key. The security key option is considered the most secure form of multi-factor authentication.

When creating passwords for TCNJ systems or services, it is recommended that users follow the guidelines outlined in the password policy. These guidelines include requiring a minimum of 16 characters, not using any personal information (such as birthdays, addresses, pets) and avoiding password reuse.

It is also important to consider the information that would be available if a password was guessed or cracked, such as answers to security questions. When choosing questions and answers, avoid those that can be found in public records or online, such as zip code, birthplace, mother’s maiden name or social media handles.

Two-Factor Authentication

With phishing and other cybercriminal tactics putting users at risk for identity theft, it’s vital that organizations implement two-factor authentication (2FA) to secure customer data. Without 2FA, stolen passwords are still enough for criminals to log in to a user’s account and use that information to commit fraud or steal money. 2FA provides a second layer of defense that prevents unauthorized access and helps ensure that only genuine users are able to log in.

There are many ways to implement 2FA, but all offer the same level of security by requiring a credential from two of the three categories: something you know (passwords, PINs, or security questions); something you have (one-time verification passcode that’s sent through text message, email, authenticator apps, or hardware tokens); and something you are (biometric data such as your fingerprints or retina). Adding a second factor of authentication significantly increases the complexity of an attack and reduces the chances of sensitive information being compromised.

As an extra layer of security, 2FA can also help to protect against unauthorized access and prevent breaches for healthcare, financial institutions and other businesses that handle large amounts of sensitive personal information. However, user adoption and technical integration can pose challenges for companies looking to implement 2FA. This is where proper training and user education can go a long way to encourage users to adopt this effective, user friendly security measure.

Social Media

Social media offers a variety of benefits to its users. However, it also opens up a host of new possibilities for fraud and misinformation. This has led to calls for social media verification. In the UK, for example, a petition has been launched to require social media users to prove their identities before they can create an account. This measure would also protect businesses from chargebacks from fraudulent accounts.

While it is impossible to stop fraudsters completely, it is possible to mitigate the risks that come with social media by following a few simple rules. First and foremost, it is important to use secure passwords. Avoid using easy-to-guess passwords such as a date of birth or the last name of your spouse, and never share your password with anyone. Choosing strong security questions can also help, but choose answers that are not easy for hackers to guess.

Shufti Pro is a UK-based Identity Verification company that offers ultra-modern Know Your Customer services to businesses around the world. Its social media verification solution takes several facets of social media cybercrime trends into account, and helps businesses to run their social media campaigns smoothly while reducing the risk of fraud. To learn more about how Shufti Pro can help you keep your business safe from social media fraud, contact us today.